Feeds

P2P radio now free

Legit music sharing service revamped

High performance access to file storage

Although an unscientific poll last year revealed that only 0.2 per cent of Register readers think "Web 2.0" is worthwhile, net services companies continue to believe the buzzword can buff up their brand.

Today, the Mercora music service unveils a major upgrade with the 2.0 moniker prominent. The service allows you to share and stream your playlists across the net to other Mercora users legally. Artists and rights holders are compensated. Last year Mercora called itself "IM radio".

Although Mercora CEO Srivats Sampath told us it's "fully Ajax", the client software to support the new version 5.0 only runs on Windows XP and Windows 2000, and only on IE and FireFox. He said versions for Mac and Linux will be ready by Q3. A Windows Mobile client is scheduled to ship this month, but there's no word on a smartphone (or dumbphone) plug-in.

Mercora offers a music locker service to allow you to upload your songs to its servers, and stream them back in Ogg format, and it's added useful biography and discography information to searches. These can link back to discover who's playing this artist, and links to product and podcasts.

More significantly, Mercora has abandoned the subscription-based model it was extolling when we last checked in a year ago. Instead, the compensation kitty will be powered by targeted Google-style advertisements, which Mercora calls 'MadWords'. It's a self-service model, so if you've amassed a collection of CDs you're embarrassed to look at now, you can start flogging ads for just $5.

"If you want flute music we'll show you Jethro Tull ads," said Sampath.

So why the change?

"Most people will not pay for listening and will not pay for discovery," Sampath told us. "We grew up with radio and radio is free. If people like something, they'll buy it". And so, Mercora provides links to online stores.

As before, Mercora's servers sort out the complex task of rights clearance and compensation. The company says it works with collection agencies covering more than 140 countries.

We'll report back with our own impressions of the launch shortly. If you have something that runs Windows, such as a new Apple Macintosh computer, give it whirl, and let us know what you think too.

The Mercora website is here. ®

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.