Feeds

P2P radio now free

Legit music sharing service revamped

Boost IT visibility and business value

Although an unscientific poll last year revealed that only 0.2 per cent of Register readers think "Web 2.0" is worthwhile, net services companies continue to believe the buzzword can buff up their brand.

Today, the Mercora music service unveils a major upgrade with the 2.0 moniker prominent. The service allows you to share and stream your playlists across the net to other Mercora users legally. Artists and rights holders are compensated. Last year Mercora called itself "IM radio".

Although Mercora CEO Srivats Sampath told us it's "fully Ajax", the client software to support the new version 5.0 only runs on Windows XP and Windows 2000, and only on IE and FireFox. He said versions for Mac and Linux will be ready by Q3. A Windows Mobile client is scheduled to ship this month, but there's no word on a smartphone (or dumbphone) plug-in.

Mercora offers a music locker service to allow you to upload your songs to its servers, and stream them back in Ogg format, and it's added useful biography and discography information to searches. These can link back to discover who's playing this artist, and links to product and podcasts.

More significantly, Mercora has abandoned the subscription-based model it was extolling when we last checked in a year ago. Instead, the compensation kitty will be powered by targeted Google-style advertisements, which Mercora calls 'MadWords'. It's a self-service model, so if you've amassed a collection of CDs you're embarrassed to look at now, you can start flogging ads for just $5.

"If you want flute music we'll show you Jethro Tull ads," said Sampath.

So why the change?

"Most people will not pay for listening and will not pay for discovery," Sampath told us. "We grew up with radio and radio is free. If people like something, they'll buy it". And so, Mercora provides links to online stores.

As before, Mercora's servers sort out the complex task of rights clearance and compensation. The company says it works with collection agencies covering more than 140 countries.

We'll report back with our own impressions of the launch shortly. If you have something that runs Windows, such as a new Apple Macintosh computer, give it whirl, and let us know what you think too.

The Mercora website is here. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.