Feeds

Dixons ditches the High Street

Brand will live online only

Secure remote control for conventional and virtual desktops

Dixons Store Group (DSG) is pulling Dixons off British High Streets - the brand will continue, but only as a website. All Dixons stores will be rebranded as "Currys.digital" shops, starting in early May.

The programme to rebrand and rebadge 190 stores will cost about £7m, but will deliver annual savings of £3m. The change will make Currys a chain of 550 stores. Most Dixons staff are expected to move across.

The eight Dixons stores in Ireland are keeping the brand because, a spokesman told us, broadband access is not so widespread there. Dixons stores outside the UK, and in airports, will also keep their branding.

Infamous for the poor quality of its service, Dixons was accused by Intel's Craig Barrett of overcharging British customers. An Office of Fair Trading investigation cleared the company of infringing competition law in 2001.

Dixons started in 1937 as a photographic store and moved into electronics in 1960.

The DSG press release is here. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?