Feeds

Apple 'iPhone' coming tomorrow/delayed to 2007*

*Take your pick

High performance access to file storage

But would setting itself up against Nokia, Sony Ericsson, Motorola, Samsung, LG and co make sense? CEO Steve Jobs once said, when asked if Apple was preparing a PDA, that there was no point in doing so unless it could come up with something the established players weren't doing, either from a technological standpoint or from an ease-of-use perspective.

Motorola's Rokr notwithstanding, it's questionable if Apple can really bring anything to the cellphone market beyond the iPod name - even the shiny white and black colour scheme has already been adopted, by Sony Ericsson, to name but one.

sony ericsson m600 smart phone
Hard to beat?

Quite apart from the hardware, Apple has the software to think about, and even if it's planning to buy in an OS and UI - there are plenty available - it would have a lot to do to work on the look and feel and on the apps it intends to include. Fortunately, its work for Motorola on the Rokr's incarnation of iTunes will have given it some pointers.

Much depends on whether the Apple spreadsheet cell comes up black or red. Apple doesn't need to become a player on the scale of Nokia to make money out of the scheme, though the more it invests in phone R&D, the more money it will need to make. As it's shown with the Mac, there's good money to be made offering a certain class of customer a certain class of product; you don't need to be Dell, or to have Dell's market share, to bring value to your shareholders.

The iPod experience has shown Apple it can successfully diversify beyond computers. Indeed, its brand equity has never been higher, not even in the early days. It has a name - two names if you count iPod - it can sell products on, particularly well-designed AV kit. If it has picked telephony, it has chosen a tough market to enter, and one in which failure is less likely to be tolerated than its other chosen arenas. Wall Street will not be as forgiving as it has been if the iPhone - whenever it's launched - is not an iPod but a Cube. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.