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Build a business case: developing custom apps

Comment Apple will tomorrow announce it is to enter the crowded mobile phone market. Or maybe it won't - it depends on who you talk to. Some say it's planning such a move, others that it's already well on its way to an announcement. Alternative voices claim it has had to delay its scheme for the time being.

The logic behind the move is clear-cut: phones capable of playing music are becoming increasingly popular - they're getting better at it and able to store more and more songs. Vendors with an eye on the success of iPod are promoting the function ever more strongly.

This is both a threat and an opportunity for Apple. Threat, because there's the chance they will eventually eat into or, at the very least, limit iPod market growth. Opportunity, because Apple's brand is strong enough to give it a chance of competing in the same market. As the iPod has shown, it has the design expertise and marketing savvy to come up with something that will stand out from its rivals.

According to a DigiTimes report, it's already talking to Taiwanese contract manufacturers about the production of the handset. We have to be cautious here, however, because most of the companies Apple is said to have spoken to make other products for the company too. Some of them are already producing MacBook, PowerBook and iBook laptops, for example, not to mention iPods, iPod accessories, and other Apple-branded products.

ThinkSecret, meanwhile, cites moles who claim Apple has delayed its iPhone plan because, it's alleged, it can't get some of the technology to work right. Unlike DigiTimes' "market sources", ThinkSecret cites two "independent" witnesses. They claim Apple is developing the handset from the ground up, and that it's having problems with the transceiver chip it plans to use. They also claim Apple was thinking about a Q3 roll-out, but it's now looking at 2007 at the earliest.

Meanwhile, we have analysts trumpeting Apple's immediate entry into the mobile phone market, with most attention being focused on an announcement tomorrow. In addition to Fool's Day, 1 April is the anniversary of Apple's foundation - tomorrow it's 30 years old. Surely, they say, it's got to pull something special out of the hat to mark the occasion?

Build a business case: developing custom apps

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