Feeds

IPTV set for £1bn future

But there are buts...

High performance access to file storage

Broadband TV could become a billion pound industry in the UK if providers get it right, according to research outfit GfK NOP.

A survey of 1,600 people found that one in three UK broadband users would be interested in downloading content. However, IPTV providers need to remember that viewers won't be prepared to pay through the nose for such a service, with £25 a month the top price people would be prepared to fork out.

But price isn't the only issue. Any IPTV service needs to be idiot-proof and content has to compelling. Selling the service on the basis that it's "TV over broadband" as opposed to "TV" would be a real turn-off for consumers.

"Our research undoubtedly points to good demand for broadband TV, so the outlook for providers in this area is extremely positive," GfK NOP spokesman Niall Rae said. "It is key, however, that pricing, usability and marketing strategies are at the centre of this emerging market in order to ensure it doesn't become yet another over-hyped technology which fails to reach its potential."

Earlier this month, consulting firm Frost & Sullivan published its own take on IPTV declaring that while broadband TV is likely to become "a valid alternative to cable and satellite TV over time", it warned that "IPTV may not be an immediate success throughout Europe". ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.