Feeds

Bulldog told to be more upfront about pricing

Line rental buried in small print

Secure remote control for conventional and virtual desktops

Bulldog has been told to be more upfront about its charges for its unbundled broadband service after complaints that it buried price information in the smallprint.

A nationwide press ad last autumn dangled the tempting offer of "up to eight meg broadband only £9.75* a month fixed for as long as you are with us."

The asterisk was linked to small print which informed punters that a Bulldog home phone line costing £10.50 a month was also needed for the service.

BT and a member of the public complained to the Advertising Standards Authority (ASA) because the headline price of £9.75 didn't reflect the true costs of subscribing to Bulldog's service.

But the Cable & Wireless (C&W) owned outfit said the ad did make it clear that a phone line was required and that the vast majority of consumers were aware that broadband services required a phone line. It also argued that most rival broadband providers quoted broadband prices exclusive of the monthly phone line rental charge.

But Bulldog isn't like most broadband providers. As a local loop unbundling (LLU) operator it also charges for the phone as well. In its ruling the ASA said that since Bulldog's offer was bundled and "because new customers could not obtain the broadband service for £9.75 a month without also paying £10.50 a month for Bulldog's telephony service" then the ad "was misleading".

"We considered that the requirement to take a Bulldog phone line when taking the Bulldog broadband service was a significant condition that was not sufficiently prominent in the footnote," it said. As a result, Bulldog now has to make the cost of line rental and the true cost of its service more prominent in its ads.

A separate complaint about the availability of Bulldog's eight meg service - which is restricted to around a third of UK homes and businesses - was dismissed. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.