Feeds

Carphone mum on 'free broadband' speculation

Big song and dance planned

Boost IT visibility and business value

Execs at the Carphone Warehouse are said to be mulling the idea of offering broadband for free as part of a bundled phone package.

The retailer-cum-telco is expected to release details of its broadband strategy shortly following confirmation earlier this year that it plans to press ahead with plans to invest £45m in local loop unbundling.

Following its acquisition of OneTel and the UK and Ireland business on Tele2, Carphone has some 2.4m punters and is keen to make an impact in the phone and broadband market.

An announcement about its broadband strategy was due to be made in March although there is speculation now that this will slip to April. According to trade mag Mobile, Carphone is due to unveil details of its broadband service on April 11 ahead of a summer launch backed by a massive ad campaign.

As part of its bid to shake-up the market, the firm is mulling the idea of giving broadband away for free to its TalkTalk punters, reports the paper citing sources close to Carphone, or making free calls available to broadband subscribers.

Either way, the report claims that Carphone's announcement is "expected to send shockwaves through the broadband market".

A spokeswoman for Carphone declined to comment on what she described as "speculation" and wouldn't even be drawn on when an announcement would be made.

However, industry insiders have told El Reg that they remain sceptical about any "free broadband" give-away because the numbers just don't add up. If Carphone did launch a free broadband service then it would most likely be a short-term gimmick, they said. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.