Feeds

Flock fellow flees

I'm flocking off

Boost IT visibility and business value

Flock's Chris Messina is leaving the company, five months after it unveiled its beta browser to the public. He served as "Director of Experience and Open Source Ambassador" for the startup.

Flock wants to return the browser to the original vision hatched at CERN in 1991, where the client software was as much of a publishing tool as it was a media viewer.

Cute idea - and a good after-hours project for a couple of guys to create a FireFox plug-in, you're thinking?

Ah, but this is 2005, Flock lists 18 staff on its roster, and it's awash with venture cash from Bessemer Ventures and Catamount Ventures. And the mainstream press, which views technology as a deux ex machina, has been adulatory. The inevitable Badger Week profile, which compared Flock to Netscape, suggested we may soon kiss staid browsers goodbye!

In true Enron-era tradition, Badger Week didn't pause to examine where the revenue might come from or how sustainable Flock may be, either from a business or a technology standpoint. The glossy print press today doesn't see its role to prevent bad ideas and economic bubbles from forming - but rather to ensure they keep bubbling up.

The critical job is left to a legion of debunking web sites, and Go Flock Yourself, or "FlockSucks" is one. This is how it translated Flock's business strategy:

Raise a bunch of capital in order to hire old people for pennies on the dollar. Use this vast, untapped resource in order to 'develop' a browser that consists of an amalgamation of buzzwords (and other useless garbage) and code stolen from pre-existing projects. Shortly after the product comes out of 'stealth-mode' appear at many different conventions in order to hype it even further and then wait for a fool with a hundred million dollars to buy us out.

Today the site noted Messina's departure with the succinct:

1 down, 21 more to go.

Ouch.

Do Not Adjust Your Set: And so we now resume normal service, trying to write about people you may have heard of, and issues that matter. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.