Feeds

Telcos will have to fight for IPTV success

No guarantees for IPTV

Boost IT visibility and business value

BT will have to work hard to make its newly announced broadband TV service BT Vision a success, according to a report by consulting firm Frost & Sullivan.

Incumbent operators in France, Spain, Iceland and Sweden are already kicking off their own commercial IPTV services, and BT is due to begin trials shortly ahead of a commercial launch pencilled in for autumn. Although pricing details have yet to be released, the telco has signed up a number of content partners.

However, while analysts reckon IPTV is "likely to establish itself as a valid alternative to cable and satellite TV over time" they warn that despite the high expectations, "IPTV may not be an immediate success throughout Europe".

It seems that question marks over the appetite for IPTV services, the content available, and competition from existing TV services such as satellite and cable could all help to stifle take-up early on.

However, if IPTV providers are able to offer other bundled services - such as voice, instant messaging or unified messaging - then IPTV might just be the application that takes broadband beyond the PC and net access.

Senior analysts Fernando Elizalde said: "Telecom operators launching IPTV can make it a success if they deliver a service that is truly differentiated from that of cable operators, not only in content but also in applications, customer service, and overall user experience."

The latest figures from Ofcom reveal that the UK has the highest digital penetration of any country in the world. At the end of 2005 almost seven in ten UK households were tuned in to digital TV, while take-up has not passed the 50 per cent mark in any other European country. ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.