Feeds

Quark unveils new, new logo

No 'uncanny' resemblance to Scottish Arts Council graphic

7 Elements of Radically Simple OS Migration

That new Quark logo in fullLogoWatch Quark has thrown in the towel on the "fresh, inviting, and open" logo it unveiled last September to the usual over-excited fanfare of trumpets - only to find the new brand frontage bore an "uncanny" resemblance to that of the Scottish Arts Council.

No matter, pull a few previously-rejected alternatives from the waste paper bin, pick the one which most adequately reflects Quark's "more open and customer-focused" attitude and Bob's your uncle...

You can also simply rehash the original press release, given that both old and new images are resplendent in "Quark Green" (that's PANTONE 368 in case you're interested), which is "a symbol of growth, is invigorating and revitalizing, and breathes new life into a brand, in addition to drawing attention to it".

Yup, you've got our attention all right. According to MacWorld, the excitement regarding the new verdant logo spilled over into a further statement which read: "Quark has made a commitment to be closely attuned to its customers, and we appreciate the feedback we received from the design community in relation to our re-branding initiative.

"We have created a new logo that is both an evolution of our visual identity and a strong representation of the new Quark. Since the visual identity of the company represents our renewed commitment and focus on our customers, changing the mark to avoid any perception of similarity enables us to further define our unique identity. We love our new logo and we are pleased by the response it has received from our customers and partners."

Marvellous. Good, solid work by the Strategy Boutique there. ®

Boost IT visibility and business value

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?