Feeds

Quark unveils new, new logo

No 'uncanny' resemblance to Scottish Arts Council graphic

Secure remote control for conventional and virtual desktops

That new Quark logo in fullLogoWatch Quark has thrown in the towel on the "fresh, inviting, and open" logo it unveiled last September to the usual over-excited fanfare of trumpets - only to find the new brand frontage bore an "uncanny" resemblance to that of the Scottish Arts Council.

No matter, pull a few previously-rejected alternatives from the waste paper bin, pick the one which most adequately reflects Quark's "more open and customer-focused" attitude and Bob's your uncle...

You can also simply rehash the original press release, given that both old and new images are resplendent in "Quark Green" (that's PANTONE 368 in case you're interested), which is "a symbol of growth, is invigorating and revitalizing, and breathes new life into a brand, in addition to drawing attention to it".

Yup, you've got our attention all right. According to MacWorld, the excitement regarding the new verdant logo spilled over into a further statement which read: "Quark has made a commitment to be closely attuned to its customers, and we appreciate the feedback we received from the design community in relation to our re-branding initiative.

"We have created a new logo that is both an evolution of our visual identity and a strong representation of the new Quark. Since the visual identity of the company represents our renewed commitment and focus on our customers, changing the mark to avoid any perception of similarity enables us to further define our unique identity. We love our new logo and we are pleased by the response it has received from our customers and partners."

Marvellous. Good, solid work by the Strategy Boutique there. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.