Feeds

Quark unveils new, new logo

No 'uncanny' resemblance to Scottish Arts Council graphic

The Power of One Brief: Top reasons to choose HP BladeSystem

That new Quark logo in fullLogoWatch Quark has thrown in the towel on the "fresh, inviting, and open" logo it unveiled last September to the usual over-excited fanfare of trumpets - only to find the new brand frontage bore an "uncanny" resemblance to that of the Scottish Arts Council.

No matter, pull a few previously-rejected alternatives from the waste paper bin, pick the one which most adequately reflects Quark's "more open and customer-focused" attitude and Bob's your uncle...

You can also simply rehash the original press release, given that both old and new images are resplendent in "Quark Green" (that's PANTONE 368 in case you're interested), which is "a symbol of growth, is invigorating and revitalizing, and breathes new life into a brand, in addition to drawing attention to it".

Yup, you've got our attention all right. According to MacWorld, the excitement regarding the new verdant logo spilled over into a further statement which read: "Quark has made a commitment to be closely attuned to its customers, and we appreciate the feedback we received from the design community in relation to our re-branding initiative.

"We have created a new logo that is both an evolution of our visual identity and a strong representation of the new Quark. Since the visual identity of the company represents our renewed commitment and focus on our customers, changing the mark to avoid any perception of similarity enables us to further define our unique identity. We love our new logo and we are pleased by the response it has received from our customers and partners."

Marvellous. Good, solid work by the Strategy Boutique there. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.