Feeds

UK online net spending soars

As overall ad spending slows

Security for virtualized datacentres

The amount of cash spent on internet advertising in the UK soared last year, according to figures compiled by the World Advertising Research Centre (WARC) on behalf of the Advertising Association (AA).

The trade group says spending on online advertising in the UK rose 73 per cent during 2005, taking ad revenues to £1.13bn - way past other media such as consumer and business mags, radio, outdoor and cinema.

According to the figures, online classified advertising rose 78 per cent last year to £748m, while online display advertising rose 64 per cent to £383m.

At the same time, ad spending in national and regional newspapers, radio and direct all fell, although TV ad spend rose 3.6 per cent to £4.1bn.

Overall, ad expenditure in the United Kingdom rose by 2.1 per cent last year compared with 2004, but that's down on 6 per cent revenue growth the previous year.

Advertising execs blamed the slowdown on "slackening in consumer spending and other adverse economic circumstances".

The figures support remarks made by media giant Rupert Murdoch recently in which he told the newspaper industry that it needed to embrace the iPod generation or risk losing out in the digital world. Speaking last week, he said it was up to newspapers to provide content via a variety of different platforms such as the web, iPods, mobile phones or laptops to reach their audience. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.