Feeds

UK online net spending soars

As overall ad spending slows

Intelligent flash storage arrays

The amount of cash spent on internet advertising in the UK soared last year, according to figures compiled by the World Advertising Research Centre (WARC) on behalf of the Advertising Association (AA).

The trade group says spending on online advertising in the UK rose 73 per cent during 2005, taking ad revenues to £1.13bn - way past other media such as consumer and business mags, radio, outdoor and cinema.

According to the figures, online classified advertising rose 78 per cent last year to £748m, while online display advertising rose 64 per cent to £383m.

At the same time, ad spending in national and regional newspapers, radio and direct all fell, although TV ad spend rose 3.6 per cent to £4.1bn.

Overall, ad expenditure in the United Kingdom rose by 2.1 per cent last year compared with 2004, but that's down on 6 per cent revenue growth the previous year.

Advertising execs blamed the slowdown on "slackening in consumer spending and other adverse economic circumstances".

The figures support remarks made by media giant Rupert Murdoch recently in which he told the newspaper industry that it needed to embrace the iPod generation or risk losing out in the digital world. Speaking last week, he said it was up to newspapers to provide content via a variety of different platforms such as the web, iPods, mobile phones or laptops to reach their audience. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.