Feeds

Verbatim to offer 'reincarnated floppy disk' in Europe

Looks familiar?

Build a business case: developing custom apps

Yesterday, we reported on Memorex's disk-shaped 16MB USB Flash drive, the company's newly announced bit to bring those few remaining floppy disk users into the sold-state storage era. Today, we learn Verbatim is getting in on the act too - with exactly the same product.

memorex 16mb flashdisc

The company's European operation has announced FlashDisc, a 16MB USB Flash drive that looks like a 1970s magnetic tape reel that splits in two to reveal a USB connector. It's selling the product in packs of three - comprising one blue, one red and one yellow drive - for £14.

Judging from the pics, the Verbatim product and the Memorex offering are identical. Europeans buying a FlashDisc will get Verbatim-branded units, while their North American counterparts will see the Memorex name on the packaging.

So who is the source of these odd items? Step forward Flash memory specialist M-Systems, which launched FlashDisc this week as "an exciting new category poised to radically transform the way people share their data".

M-Systems said the product would come to market through "global brand partners" - Verbatim and Memorex, presumably, though M-Systems didn't name names.

It did claim "FlashDisc is the floppy reincarnated in USB flash drive form. A floppy diskette - made smarter." Apparently. ®

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.