Feeds

Ballmer pushes Vista and Office vision to businesses

The future is IBM. No - wait, it's people

5 things you didn’t know about cloud backup

Steve Ballmer has kicked-off a $500m marketing push designed to convince businesses they really need to buy the planned Windows Vista and Office 2007.

Speaking in New York on Thursday, Ballmer unveiled Microsoft's new "vision" - "people-ready" business - a vision that apparently boils down to using Windows Vista and Office 2007, due later this year, with new email and collaboration applications to help improve companies' team-based productivity.

Any of this sounding familiar? See the launch of Office 2000, XP, 2003...

The difference this time though is IBM who, according to Ballmer, is offering a services-based approach to collaboration compared to Microsoft's approach of providing software.

"We're staking out a position quite different than our leading competitor. That's IBM," Ballmer told press. "We are talking about making the people in the business more productive. IBM increasingly is a services company. At the end of the day, we're a software company."

Ballmer wrapped his "people-ready" presentation with a very serious pitch from fashion icon Tommy Hilfiger on how technology is an "enabler" and, surprise, empowers people with the resources they need to position the company for success.

Microsoft is promoting Windows Vista and Office 2007 to businesses having, so-far, largely failed in this respect. Chief software architect Bill Gates positioned Windows Vista as software for consumers at this year's Consumer Electronics Show (CES) in Las Vegas.

Advances in Office 2007, meanwhile, continue Microsoft's ongoing mission to integrate Office with its server products, while making many of the suite's existing capabilities easier for users to actually find. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?