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uSwitch.com switched for £210m

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Uswitch.com - the UK online price comparison service - has been snapped up by US outfit EW Scripps for £210m ($366m). At this stage it's not known if Scripps used an online price comparison service to ensure it got the best price for uSwitch. No matter.

Founded in 2000, uSwitch.com is an online service that helps consumers compare rates for home phone, digital TV, broadband, and other utilities. Free for consumers, uSwitch.com enables users to compare different utility and energy services to get the best deal and save money.

According to Scripps, the acquisition of uSwitch is part of its strategy to "take full advantage of the rapid growth of online comparison shopping for both products and essential home services".

What's more, the new owners are already lining up the business to expand into Europe and reckon it would do well on the Continent.

Scripps is a US media outfit with interests in cable networks, newspaper publishing, broadcast television stations, ecommerce and interactive media. Last June it bought Shopzilla, an online service that helps punters source and compare prices for thousands of products. ®

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