Feeds

Memorex revives 1970s tape look for Flash disk era

Is it reel or is it..?

Internet Security Threat Report 2014

Memorex thinks it has the key to success in the state-of-the-art USB Flash drive market: make products that look like outdated technology. It's FlashDisc, announced less than 24 hours ago, fits drive and USB connector into a casing that looks like a magnetic tape reel from the early 1970s.

memorex 16mb flashdisc

The FlashDisc is 5.8cm in diameter and 0.8cm thick, so it's not exactly as compact as pretty much all the other Flash drives out there. Not only that, but the size will make it impossible for rather too many computer users to be able to connect anything to adjacent USB ports, we reckon.

Each FlashDisc has a capacity of a mere 16MB, though Memorex is selling them in packs of three, for $20 a pop. The company is pitching the part as a floppy disc replacement. It reckons there are still plenty of folk out there still making use of 2.88MB diskettes to swap data between machines, and that they'll all go gooey for something with more than five times the capacity and comes in three colours - red, blue and yellow.

Anyone still using 100MB Zip cartridges - let alone the later, 250MB disks - will of course sneer at the FlashDisc's weeny capacity... ®

Internet Security Threat Report 2014

More from The Register

next story
Hi-torque tank engines: EXTREME car hacking with The Register
Bentley found in a hedge gets WW2 lump insertion
What's MISSING on Amazon Fire Phone... and why it WON'T set the world alight
You fought hard and you saved and earned. But all of it's going to burn...
Trousers down for six of the best affordable Androids
Stylish Googlephones for not-so-deep pockets
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.