Feeds

HP celebrates a decade of love for AMD

Hands out Geode and Opteron party favors

Choosing a cloud hosting partner with confidence

In years past, major hardware makers often hid their AMD-based gear as some kind of secret shame. They buried AMD-based PCs on special web sites that only the most persistent customers could find. Such times have passed - at least for HP.

HP pulled out all the stops today to celebrate a 10-year relationship with the little chipmaker that could. It dashed off a new thin client and refreshed its admired ProLiant server line with fresh Opteron chips. HP even went so far as to dedicate an entire web site to its decade long AMD love.

"In 1996, HP and AMD began their collaboration with the introduction of the HP Pavilion 6330, the first AMD processor-based consumer PC from a major manufacturer," HP said. "The turn of the millennium brought a multitude of AMD processor-based industry firsts from HP, starting with the first business desktop featuring AMD Athlon XP processors in 2002."

And now HP boasts a Geode, Athlon64 and Opteron feast.

The latest addition to HP's product line is in fact a Geode-based thin client. The t5720 ships with the Geode NX 1500 processor running at 1.0GHz. This puppy runs Windows XP Embedded and is both "small and attractive," according to HP. You all know the standard security and management benefits pitch for thin clients by now, so we present you with a different selling angle being pushed by HP.

"This client is at home on the desktop or mounted conveniently on the wall or under a desk."

That statement begs for some kind of mounted thin client modern art piece.

Turning to products people actually buy, HP cheered the refresh of its entire ProLiant server line with the new 2.6GHz Opteron chips from AMD. In case you've lost track of HP's vast Opteron portfolio, we're talking about the DL145, DL385, DL585 servers and the ProLiant BL25p, BL35p and BL45p blades. These bad boys officially go on sale next week.

Of all the Tier 1 vendors, HP has proved the most open to AMD and should be congratulated for that whether you're an AMD fanboy or Intel worshipper. Variety is the spice of life.

That is unless you're Michael Dell. Then you have to rely on your billions to jazz things up a bit. ®

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Bitcasa bins $10-a-month Infinite storage offer
Firm cites 'low demand' plus 'abusers'
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
AWS pulls desktop-as-a-service from the PC
Support for PCoIP protocol means zero clients can run cloudy desktops
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.