Feeds

Google sets up Base for retailers

Supermarket sweep

Eight steps to building an HP BladeSystem

Google is planning to create an online market for traditional retailers via its recently unveiled Google Base service. The search engine giant is looking to create a "virtual supermarket" by developing the service, which is currently undergoing beta testing.

Google EMEA head Nikesh Arora told the Financial Times that the search engine giant was targeting firms in sectors such as real estate as well as the more obvious retail segment of the market with the service. Google's "value add" is to index and package offers in an easy to use format. "Google Base is going to have a huge impact on retailers," he said.

Many of the largest retailers have already invested heavily in creating an online presence. But others are yet to set up shop online despite a massive growth in ecommerce sales over recent years. One big UK retailer that currently lacks an online presence told the FT that Google's online market concept would be attractive providing it also handled the onerous task of physically distributing goods.

Google Base is a significant development because up to now the service has been viewed as a classified ads service targeted at consumers. The creation of an ecommerce launch pad for retailers pitches Google against similar initiatives from the likes of Amazon (whose clients include US bookseller Borders and UK supermarket Marks and Spencer) and eBay. ®

Mobile application security vulnerability report

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.