Feeds

Ex-Gizmondo team form ads-for-airtime phone firm

Xero Mobile applies Smart Adds approach

Next gen security for virtualised datacentres

Three ex-Gizmondo Europe executives have have emerged as the minds behind US-based virtual network operator Xero Mobile. The start-up's pitch: offer mobile phone users free airtime if they'll put up with adverts being pushed to their handsets.

Xero Mobile first started making headlines last month when the company's detail-free website went live. One blogger claimed at the time the company had won $300m in financing, much of it from Europe.

Today, the Financial Times said former Gizmodo CEO Carl Freer had been helping Xero Mobile raise money, according to company staff, though Freer himself said he has no direct involvement with the firm. Freer quit Gizmondo in October 2005 when it emerged fellow director Stefen Eriksson had a criminal past that had not been disclosed to the company's board. Freer was not accused of any wrongdoing.

Xero Mobile's business model matches that of Gizmondo Europe's Smart Adds approach in which the handheld consoles were offered at a lower price to punters willing to be sent sponsorship messages. How many ads Gizmondo actually sold remains open to question. Advertising sales were intended to subsidise the reduced console sales tag.

It's no surprise, then, to learn that Peter Lilley, head of Gizmondo's Smart Adds operation, is one of Xero Mobile's principals, according to the FT. So too is David Levett, once Gizmondo's chief software architect, and Rich Clayton, one of Gizmondo's producers in the US.

The company's prospectus reckons it will cost $92m to set up the service ahead of its launch, but it believes it can earn $1.8bn before tax, interest, depreciation and amortisation by the end of its third year of operation.

News of Xero Mobile's Gizmondo connection comes just weeks after former Gizmondo executive Stefan Eriksson totalled his $1m Ferrari Enzo in Malibu, California.

Early in February, Gizmondo Europe went into liquidation. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Tim Cook in Applerexia fears: New MacBook THINNER THAN EVER
'Supply chain sources' give up the goss on new iLappy
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.