Feeds

Murdoch tunes in to iPod generation

Bigs up digital future

Intelligent flash storage arrays

Newspapers need to embrace the iPod generation or risk losing out in the digital world, according to media mogul Rupert Murdoch.

Addressing the newspaper industry in London last night the chairman of News Corporation argued that content was "king" in this digital age, and that it was up to newspapers to provide that content via a variety of different platforms such as the web, iPods, mobile phones or laptops.

Although he didn't write-off newspapers completely, the future for newsprint and ink is just one channel to get content to consumers. And just as traditional news sources are under threat, he also acknowledged that the internet had shifted the balance of power for opinion-formers.

"Power is moving away from the old elite in our industry - the editors, the chief executives and, let's face it, the proprietors," said Murdoch. "A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it. This new media audience - and we are talking here of tens of millions of young people around the world - is ALREADY using technology, especially the web, to inform, entertain and above all to educate themselves."

Indeed, TV is facing similar pressures to newspapers which is why News Corp's satellite TV service Sky has already started making its programmes available via a broadband connection onto PCs and on mobile phones. And with the development of PVRs (personal video recorders) and internet broadcasting (IPTV) "this wave of innovation gives the consumer huge choice at relatively low cost".

"So, media becomes like fast food - people will consume it on the go, watching news, sport and film clips as they travel to and from work on mobiles or handheld wireless devices like Sony's PSP, or others already in test by our satellite companies," he said. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.