Feeds

Mobile TV gets thumbs up

Trialists 'happy to pay' for the service

The Essential Guide to IT Transformation

Participants in pan-European trials of mobile television say they would gladly sign up for such a service and many would be prepared to pay for mobile TV.

These were some of the findings from a number of mobile phone pilot schemes run by Nokia in Finland, England, France and Spain. Each of the pilots involved a mobile operator and a TV content provider, which transmitted live digital TV to a Nokia 7710 handset.

Nearly 60 per cent of Finnish respondents thought the service would be very popular. Eight-three per cent of English respondents were happy with the service, compared to 75 per cent in Spain. Seventy-three per cent of the respondents in France said they would recommend the service to others. Although only 40 per cent of Finnish respondents were prepared to pay for the service, a clear majority of respondents from England, France and Spain were prepared to pay.

"These pilots are a vital component of the development of broadcast mobile TV, demonstrating consumer demand and business models for viable commercial services," Nokia senior vice president Ilkka Raiskinen said in a statement. "These pilots have proven to be very useful for all the different players in the mobile TV industry."

The most popular pricing model to emerge from the study is a monthly subscription for a package of channels. In the Helsinki pilot, half of those that took part thought €10 per month was a reasonable price to pay, while in France, 68 per cent were willing to pay &eur;7 per month for mobile TV services.

The studies also revealed a variation in the time people would be most interested in watching programmes on their handsets.

English viewers were most inclined to watch at midday, suggesting that viewers are enjoying their favourite TV content while on their lunch break. In Spain people were most inclined to watch TV during the early evening. In France, participants spread their viewing periods evenly between early evening, lunchtime and mid-evening.

The most popular types of content were news, sports, music, soaps and documentaries.

Copyright © 2006, ENN

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.