Feeds

Mobile TV gets thumbs up

Trialists 'happy to pay' for the service

3 Big data security analytics techniques

Participants in pan-European trials of mobile television say they would gladly sign up for such a service and many would be prepared to pay for mobile TV.

These were some of the findings from a number of mobile phone pilot schemes run by Nokia in Finland, England, France and Spain. Each of the pilots involved a mobile operator and a TV content provider, which transmitted live digital TV to a Nokia 7710 handset.

Nearly 60 per cent of Finnish respondents thought the service would be very popular. Eight-three per cent of English respondents were happy with the service, compared to 75 per cent in Spain. Seventy-three per cent of the respondents in France said they would recommend the service to others. Although only 40 per cent of Finnish respondents were prepared to pay for the service, a clear majority of respondents from England, France and Spain were prepared to pay.

"These pilots are a vital component of the development of broadcast mobile TV, demonstrating consumer demand and business models for viable commercial services," Nokia senior vice president Ilkka Raiskinen said in a statement. "These pilots have proven to be very useful for all the different players in the mobile TV industry."

The most popular pricing model to emerge from the study is a monthly subscription for a package of channels. In the Helsinki pilot, half of those that took part thought €10 per month was a reasonable price to pay, while in France, 68 per cent were willing to pay &eur;7 per month for mobile TV services.

The studies also revealed a variation in the time people would be most interested in watching programmes on their handsets.

English viewers were most inclined to watch at midday, suggesting that viewers are enjoying their favourite TV content while on their lunch break. In Spain people were most inclined to watch TV during the early evening. In France, participants spread their viewing periods evenly between early evening, lunchtime and mid-evening.

The most popular types of content were news, sports, music, soaps and documentaries.

Copyright © 2006, ENN

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
Google eyes business service in latest Fiber trials
Lucky Kansas City buggers to host yet another pilot program
Huawei exec: 'Word of mouth' will beat Apple and Samsung in Europe
World Mobile Telephone Factory No.3 won't fling the big bucks around just yet
Brazilian president signs internet civil rights law
Marco Civil bill enshines 'net neutrality', 'privacy' as law
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.