Feeds

Sony 'running jump' ad derailed

Mind the gap

Top 5 reasons to deploy VMware with Tegile

Objections from transport staff have prompted Sony into removing posters advocating that consumers "take a running jump" from a number of tram and tube stations across the UK.

The PSP promos were pulled from "inappropriate" sites after a worker on Manchester's Metrolink light rail system raised concerns after spotting the ad (which features red text on a plain white background) at the city's Piccadilly station.

"An employee spotted it and said it was a bit inappropriate," a Network Rail spokesman told the Manchester Evening News. "The message goes completely against all our safety messages, particularly because PlayStation is aimed at youngsters and we are constantly telling them not to trespass."

Sony's poster campaign was designed to promote the "portability and multi-functionality of the console", a spokesman told GamesIndustry.biz. The firm says it has pulled posters from unfitting locations in response to concerns. The offending posters are one strand of a wider campaign due to end Saturday (11 March). ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.