Feeds

High Court to decide O2 - 3 bubble spat soon

Lovely jubbly

Secure remote control for conventional and virtual desktops

A long-running trademark spat between O2 and 3 over the use of bubbles looks set to be nearing the end of the legal road.

O2 sued 3, which celebrated its third birthday last week, back in 2004 over allegations that the 3G outfit used bubbles in its ads. O2 insists bubbles are part of its brand and, as such, is fiercely protective of its, erm, bubbles.

In a statement, a spokesman for O2, which is now owned by Spanish telco Telefonica, said: "We have made substantial investment in our brand which is fundamental to the success of our business. We will always defend it.

"O2's case is that the advert by 3 took unfair advantage of O2's trademark bubbles in addition to treating them in a denigratory manner. Where we feel that our trademark has been infringed and/or the public could be misled, we'll take whatever action we consider necessary."

A judgement on the High Court action is expected within the next couple of weeks. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
Ancient pager tech SMS: It works, it's fab, but wow, get a load of that incoming SPAM
Networks' main issue: they don't know how it works, says expert
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.