Feeds

High Court to decide O2 - 3 bubble spat soon

Lovely jubbly

Choosing a cloud hosting partner with confidence

A long-running trademark spat between O2 and 3 over the use of bubbles looks set to be nearing the end of the legal road.

O2 sued 3, which celebrated its third birthday last week, back in 2004 over allegations that the 3G outfit used bubbles in its ads. O2 insists bubbles are part of its brand and, as such, is fiercely protective of its, erm, bubbles.

In a statement, a spokesman for O2, which is now owned by Spanish telco Telefonica, said: "We have made substantial investment in our brand which is fundamental to the success of our business. We will always defend it.

"O2's case is that the advert by 3 took unfair advantage of O2's trademark bubbles in addition to treating them in a denigratory manner. Where we feel that our trademark has been infringed and/or the public could be misled, we'll take whatever action we consider necessary."

A judgement on the High Court action is expected within the next couple of weeks. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.