Feeds

High Court to decide O2 - 3 bubble spat soon

Lovely jubbly

New hybrid storage solutions

A long-running trademark spat between O2 and 3 over the use of bubbles looks set to be nearing the end of the legal road.

O2 sued 3, which celebrated its third birthday last week, back in 2004 over allegations that the 3G outfit used bubbles in its ads. O2 insists bubbles are part of its brand and, as such, is fiercely protective of its, erm, bubbles.

In a statement, a spokesman for O2, which is now owned by Spanish telco Telefonica, said: "We have made substantial investment in our brand which is fundamental to the success of our business. We will always defend it.

"O2's case is that the advert by 3 took unfair advantage of O2's trademark bubbles in addition to treating them in a denigratory manner. Where we feel that our trademark has been infringed and/or the public could be misled, we'll take whatever action we consider necessary."

A judgement on the High Court action is expected within the next couple of weeks. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.