Feeds

Cheeky BT tries to poach 'displaced' C&W punters

Helpline for 'anxious' SMEs

Build a business case: developing custom apps

Cheeky BT has set up a free helpline to poach customers given the elbow by Cable & Wireless (C&W). Last week, C&W announced a major restructuring of its business that will see up to 3,000 jobs axed as the number of customers is cut from around 30,000 to just 3,000.

The alternative telco is turning its back on SMEs and instead wants to serve the UK's largest users of telecoms services such as corporates and public sector organisations. C&W has already issued 900 contract termination letters and expects to have sent out 8,000 by the end of the year. By September, the telco expects to have reduced customer numbers to 18,000.

Now BT has jumped in and is offering what it describes as "those displaced businesses" a chance to call "a dedicated team of advisors...to help them manage the unexpected requirement to move to another communications company with the minimum of hassle and disruption".

In a statement, BT said: "In the current uncertain times for businesses, with the shock withdrawal of a large company such as C&W, BT believes that customers need help to find a stable, long term and reliable provider."

"This uncertain situation could be damaging to a business," BT Business boss Bill Murphy said. "They could be without service while they choose another supplier, which could harm their prospects. That's why we have set up a free number for anxious customers, where they will be able to speak to a dedicated team of knowledgeable, trained staff. I can assure all businesses that BT still wants their custom."

A spokesman for BT denied the firm was cashing in on C&W's bid to turn the business around. "These poor people have been given three months to find a new telephony supplier," a spokesman told us. "We're not revelling in C&W new strategy...but we're in the business of getting as many customers as we can."

Last week, Glasgow-based telco Thus also made a play for C&W's client base saying it would be "delighted" to have them on board. This statement came amid reports that Thus could be preparing to make a bid for C&W's UK business. C&W bought alternative telco Energis last year, trumping a bid from Thus. More recently, Thus has splashed out £70m to acquire Your Communications and Legend Communications. ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.