Feeds

Hearst Group calls the NetDoctor

'Rosebud, Rosebud..."

Beginner's guide to SSL certificates

Media mammoth Hearst Group is buying UK consumer health site NetDoctor. Since launching in 2000, NetDoctor has become the leading private UK site for information on topics such as diet, erectile dysfunction, and bladder weakness. It claims 2m readers a month.

NetDoctor will be incorporated into Hearst's UK arm, the National Magazine Company.

Chief exec Duncan Edwards explained the move: "We have been watching the digital publishing sector very closely over the last few years and have now decided it is time to ramp up our activity. We intend to throw our full weight behind the development of a scale digital publishing business. NetDoctor is a very good business in a sector where consumer interest is only likely to grow."

The firm plans to cross-promote the site in its other media properties, which include lady-Bible Cosmopolitan and jock-porn Men's Health.

As financial details have not been disclosed, it's unknown if Hearst paid top whack for the online quack-shack. ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.