Feeds

Firms 'invisible' to online shoppers

Lack of search engine nous to blame

Build a business case: developing custom apps

Nearly half of small businesses could be missing out on their share of the growing online market due to poor knowledge of search engines.

A new report from Fasthosts shows that 49 per cent of small firms fail to submit their company’s websites to search engines.

Two-thirds of internet users told researchers that they only look at the first two pages of their online search results, Fasthosts said, meaning that many companies will never be discovered online.

Consumers spent over £19bn online for goods and services last year, and businesses that are not visible online are losing valuable revenue, the report warns.

The volume of online sales is expected to grow by 36 per cent this year, according to the Interactive Media Retail Group (IMRG).

"No business can afford to be invisible online, yet too many small businesses are," Fasthosts chief executive Andrew Michael said.

"I was amazed to see that small firms are not considering how much they personally use search engines when it comes to the importance of ranking for their own company. If you are not listed on Google, your website might as well not be online."

The study found that 89 per cent of internet users ranked Google as their search engine of choice.

Copyright © 2006, Startups.co.uk

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.