Feeds

NBC wraps arms round iVillage

TV giant engages with women - millions of them

Build a business case: developing custom apps

Media giant NBC is hoping to boost its appeal to the ladies by paying $600m for iVillage, the “online destination” aimed at woman.

iVillage has been around since 1995, and aims to “enrich the lives of women, teenage girls and parents through the offering of unique content, community applications and interactive features".

Today’s deal will certainly enrich its shareholders – or at least those that have bought their stock since the dotcom crash. At one point, iVillage’s shares were above the hundred dollar mark, but in early 2001, were being priced in cents.

But, in an eerie echo of Gloria Gaynor’s singles night favourite, the site said “I will survive” and for the last year it has swung between the $4.00 and $8.70 range. NBC is paying $8.50 cash per share.

And what is NBC getting for its dosh?

As well as the required Oscar’s slide show, iVillage’s front page currently asks the questions “Could a careless email come between you and your man?” and “What do men really look for in a wife?” Mould-breaking stuff to be sure.

More cryptically it asks “Say hello to a total lifestyle makeover – and say goodbye to those excess pounds?”

Hey, wasn’t this deal priced in dollars?

No matter, NBC says the deal will; enable it to “engage millions of loyal iVillage users”, presumably so it can sell them stuff and encourage them to engage with other revolutionary content like…The Apprentice, ER, endless reruns of Friends and the ever popular Joey. ®

The essential guide to IT transformation

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?