Feeds

NBC wraps arms round iVillage

TV giant engages with women - millions of them

High performance access to file storage

Media giant NBC is hoping to boost its appeal to the ladies by paying $600m for iVillage, the “online destination” aimed at woman.

iVillage has been around since 1995, and aims to “enrich the lives of women, teenage girls and parents through the offering of unique content, community applications and interactive features".

Today’s deal will certainly enrich its shareholders – or at least those that have bought their stock since the dotcom crash. At one point, iVillage’s shares were above the hundred dollar mark, but in early 2001, were being priced in cents.

But, in an eerie echo of Gloria Gaynor’s singles night favourite, the site said “I will survive” and for the last year it has swung between the $4.00 and $8.70 range. NBC is paying $8.50 cash per share.

And what is NBC getting for its dosh?

As well as the required Oscar’s slide show, iVillage’s front page currently asks the questions “Could a careless email come between you and your man?” and “What do men really look for in a wife?” Mould-breaking stuff to be sure.

More cryptically it asks “Say hello to a total lifestyle makeover – and say goodbye to those excess pounds?”

Hey, wasn’t this deal priced in dollars?

No matter, NBC says the deal will; enable it to “engage millions of loyal iVillage users”, presumably so it can sell them stuff and encourage them to engage with other revolutionary content like…The Apprentice, ER, endless reruns of Friends and the ever popular Joey. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.