Feeds

NBC wraps arms round iVillage

TV giant engages with women - millions of them

The next step in data security

Media giant NBC is hoping to boost its appeal to the ladies by paying $600m for iVillage, the “online destination” aimed at woman.

iVillage has been around since 1995, and aims to “enrich the lives of women, teenage girls and parents through the offering of unique content, community applications and interactive features".

Today’s deal will certainly enrich its shareholders – or at least those that have bought their stock since the dotcom crash. At one point, iVillage’s shares were above the hundred dollar mark, but in early 2001, were being priced in cents.

But, in an eerie echo of Gloria Gaynor’s singles night favourite, the site said “I will survive” and for the last year it has swung between the $4.00 and $8.70 range. NBC is paying $8.50 cash per share.

And what is NBC getting for its dosh?

As well as the required Oscar’s slide show, iVillage’s front page currently asks the questions “Could a careless email come between you and your man?” and “What do men really look for in a wife?” Mould-breaking stuff to be sure.

More cryptically it asks “Say hello to a total lifestyle makeover – and say goodbye to those excess pounds?”

Hey, wasn’t this deal priced in dollars?

No matter, NBC says the deal will; enable it to “engage millions of loyal iVillage users”, presumably so it can sell them stuff and encourage them to engage with other revolutionary content like…The Apprentice, ER, endless reruns of Friends and the ever popular Joey. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.