Feeds

NBC wraps arms round iVillage

TV giant engages with women - millions of them

Internet Security Threat Report 2014

Media giant NBC is hoping to boost its appeal to the ladies by paying $600m for iVillage, the “online destination” aimed at woman.

iVillage has been around since 1995, and aims to “enrich the lives of women, teenage girls and parents through the offering of unique content, community applications and interactive features".

Today’s deal will certainly enrich its shareholders – or at least those that have bought their stock since the dotcom crash. At one point, iVillage’s shares were above the hundred dollar mark, but in early 2001, were being priced in cents.

But, in an eerie echo of Gloria Gaynor’s singles night favourite, the site said “I will survive” and for the last year it has swung between the $4.00 and $8.70 range. NBC is paying $8.50 cash per share.

And what is NBC getting for its dosh?

As well as the required Oscar’s slide show, iVillage’s front page currently asks the questions “Could a careless email come between you and your man?” and “What do men really look for in a wife?” Mould-breaking stuff to be sure.

More cryptically it asks “Say hello to a total lifestyle makeover – and say goodbye to those excess pounds?”

Hey, wasn’t this deal priced in dollars?

No matter, NBC says the deal will; enable it to “engage millions of loyal iVillage users”, presumably so it can sell them stuff and encourage them to engage with other revolutionary content like…The Apprentice, ER, endless reruns of Friends and the ever popular Joey. ®

Beginner's guide to SSL certificates

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.