Feeds

Yahoo! boosts Freedom of Information awareness

Pay-per-click adverts promoting FoI

Combat fraud and increase customer satisfaction

The UK's Cabinet Office is using paid-for search engine placements to promote public awareness of the Freedom of Information Act.

Directgov, the government’s central internet portal, has been using Yahoo!’s Overture sponsored links service to direct web users to its FOIA page.

The government has revealed that it pays 10p per click to Overture for the sponsored link, which comes up under searches for the term "Freedom of Information Act".

This information itself came to light following a Freedom of Information request made by Steve Wood, a lecturer at Liverpool John Moores University, who runs the award-winning Freedom of the Information Act Blog.

In total, between July last year and February this year, 1,917 click-throughs were registered to the page through Overture sponsorship using the term "freedom of information act" and 1948 using "freedom of information".

In total, the government has spent £386.50 on sponsored links since last July.

And the number of views of Directgov’s FOIA page has increased considerably since the Overture service began, rising from 400 in July 2005 to a peak of over 6,700 in October last year. In January this year, 3,895 views were made.

Directgov’s use of Overture is not the first time the public sector has used sponsored links to generate more traffic.

Last April, eGov monitor revealed that Bristol City Council had become the first local authority to use pay-per-click advertising to generate more web traffic when it launched a sponsored links through Google and Yahoo! to attract visitors to its e-democracy initiative, AskBristol.com.

Cabinet Office response to FoI request (PDF: 68KB)

A break down of the click-through statistics (Word: 69KB)

Copyright © eGov monitor Weekly

eGov monitor Weekly is a free e-newsletter covering developments in UK eGovernment and public sector IT over the last seven days. To register go here.

3 Big data security analytics techniques

More from The Register

next story
EU: Let's cost financial traders $400m a day, because EVIL BANKERS. Right?
Wait 'til this one hits your pension fund where it hurts
Systems meltdown plunges US immigration courts into pen-and-paper stone age
Massive outage could last four weeks, sources claim
RIP net neutrality? FCC boss mulls 'two-speed internet'
Financial fast track to replace level competitive playing field, report claims
Lavabit loses contempt of court appeal over protecting Snowden, customers
Judges rule complaints about government power are too little, too late
UK.gov chucks £28m at F1 tech for buses and diggers plan
Well, not really F1 but who's heard of LMP and VLN*?
Don't let no-hire pact suit witnesses call Steve Jobs a bullyboy, plead Apple and Google
'Irrelevant' character evidence should be excluded – lawyers
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Edward Snowden on his Putin TV appearance: 'Why all the criticism?'
Denies Q&A cameo was meant to slam US, big-up Russia
Ex-Tony Blair adviser is new top boss at UK spy-hive GCHQ
Robert Hannigan to replace Sir Iain Lobban in the autumn
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.