Feeds

Cybercrooks spur anti-virus market growth

Fear of a black hat

Top 5 reasons to deploy VMware with Tegile

The anti-virus market will grow to reach $7.49bn by 2012, according to market analyst Frost & Sullivan (F&S). Last year, the market was worth $3.27bn.

Increasinlgy, Malware is written as a tool to obtain confidential user information by phishing fraudsters and the like. Greater awareness of this trends will drive enterprise and individuals to invest in anti-virus and other security technologies, according to F&S.

It says the imminent entry of Microsoft into the market will spur anti-virus vendors into changing marketing programs and strengthening their channel relationships. Last year, Microsoft entered the enterprise security market with the acquisition of Sybari, which is best known for its Antigen server anti-virus software. Microsoft also recently launched beta versions of new consumer and enterprise anti-virus clients.

Microsoft's enormous marketing and branding power, as well as its lower prices, threaten established vendors and will likely drive down the price of consumer anti-virus products.

"Established vendors should position themselves along their expertise in the security market", Frost & Sullivan research analyst Katie Gotzen said. "In order to retain channel partners, as well as business and private customers, existing players should deploy loyalty marketing. Another option is focusing on growth in areas where Microsoft is not competing, such as security solutions for Linux." ®

Internet Security Threat Report 2014

More from The Register

next story
'Kim Kardashian snaps naked selfies with a BLACKBERRY'. *Twitterati gasps*
More alleged private, nude celeb pics appear online
Hackers pop Brazil newspaper to root home routers
Step One: try default passwords. Step Two: Repeat Step One until success
UK.gov lobs another fistful of change at SME infosec nightmares
Senior Lib Dem in 'trying to be relevant' shocker. It's only taxpayers' money, after all
Spies would need SUPER POWERS to tap undersea cables
Why mess with armoured 10kV cables when land-based, and legal, snoop tools are easier?
TOR users become FBI's No.1 hacking target after legal power grab
Be afeared, me hearties, these scoundrels be spying our signals
Snowden, Dotcom, throw bombs into NZ election campaign
Claim of tapped undersea cable refuted by Kiwi PM as Kim claims extradition plot
Freenode IRC users told to change passwords after securo-breach
Miscreants probably got in, you guys know the drill by now
THREE QUARTERS of Android mobes open to web page spy bug
Metasploit module gobbles KitKat SOP slop
BitTorrent's peer-to-peer chat app Bleep goes live as public alpha
A good day for privacy as invisble.im also reveals its approach to untraceable chats
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.