Feeds

Cybercrooks spur anti-virus market growth

Fear of a black hat

SANS - Survey on application security programs

The anti-virus market will grow to reach $7.49bn by 2012, according to market analyst Frost & Sullivan (F&S). Last year, the market was worth $3.27bn.

Increasinlgy, Malware is written as a tool to obtain confidential user information by phishing fraudsters and the like. Greater awareness of this trends will drive enterprise and individuals to invest in anti-virus and other security technologies, according to F&S.

It says the imminent entry of Microsoft into the market will spur anti-virus vendors into changing marketing programs and strengthening their channel relationships. Last year, Microsoft entered the enterprise security market with the acquisition of Sybari, which is best known for its Antigen server anti-virus software. Microsoft also recently launched beta versions of new consumer and enterprise anti-virus clients.

Microsoft's enormous marketing and branding power, as well as its lower prices, threaten established vendors and will likely drive down the price of consumer anti-virus products.

"Established vendors should position themselves along their expertise in the security market", Frost & Sullivan research analyst Katie Gotzen said. "In order to retain channel partners, as well as business and private customers, existing players should deploy loyalty marketing. Another option is focusing on growth in areas where Microsoft is not competing, such as security solutions for Linux." ®

High performance access to file storage

More from The Register

next story
Obama allows NSA to exploit 0-days: report
If the spooks say they need it, they get it
Putin tells Snowden: Russia conducts no US-style mass surveillance
Gov't is too broke for that, Russian prez says
Snowden-inspired crypto-email service Lavaboom launches
German service pays tribute to Lavabit
Mounties always get their man: Heartbleed 'hacker', 19, CUFFED
Canadian teen accused of raiding tax computers using OpenSSL bug
Heartbleed exploit, inoculation, both released
File under 'this is going to hurt you more than it hurts me'
Arts and crafts store Michaels says 3 million credit cards exposed in breach
Meanwhile, Target investigators prepare for long process in nabbing hackers
Canadian taxman says hundreds pierced by Heartbleed SSL skewer
900 social insurance numbers nicked, says revenue watchman
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.