Feeds

Cybercrooks spur anti-virus market growth

Fear of a black hat

The Power of One eBook: Top reasons to choose HP BladeSystem

The anti-virus market will grow to reach $7.49bn by 2012, according to market analyst Frost & Sullivan (F&S). Last year, the market was worth $3.27bn.

Increasinlgy, Malware is written as a tool to obtain confidential user information by phishing fraudsters and the like. Greater awareness of this trends will drive enterprise and individuals to invest in anti-virus and other security technologies, according to F&S.

It says the imminent entry of Microsoft into the market will spur anti-virus vendors into changing marketing programs and strengthening their channel relationships. Last year, Microsoft entered the enterprise security market with the acquisition of Sybari, which is best known for its Antigen server anti-virus software. Microsoft also recently launched beta versions of new consumer and enterprise anti-virus clients.

Microsoft's enormous marketing and branding power, as well as its lower prices, threaten established vendors and will likely drive down the price of consumer anti-virus products.

"Established vendors should position themselves along their expertise in the security market", Frost & Sullivan research analyst Katie Gotzen said. "In order to retain channel partners, as well as business and private customers, existing players should deploy loyalty marketing. Another option is focusing on growth in areas where Microsoft is not competing, such as security solutions for Linux." ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
BMW's ConnectedDrive falls over, bosses blame upgrade snafu
Traffic flows up 20% as motorway middle lanes miraculously unclog
LibreSSL RNG bug fix: What's all the forking fuss about, ask devs
Blow to bit-spitter 'tis but a flesh wound, claim team
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Don't look, Snowden: Security biz chases Tails with zero-day flaws alert
Exodus vows not to sell secrets of whistleblower's favorite OS
Researcher sat on critical IE bugs for THREE YEARS
VUPEN waited for Pwn2Own cash while IE's sandbox leaked
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.