Feeds

Cybercrooks spur anti-virus market growth

Fear of a black hat

Internet Security Threat Report 2014

The anti-virus market will grow to reach $7.49bn by 2012, according to market analyst Frost & Sullivan (F&S). Last year, the market was worth $3.27bn.

Increasinlgy, Malware is written as a tool to obtain confidential user information by phishing fraudsters and the like. Greater awareness of this trends will drive enterprise and individuals to invest in anti-virus and other security technologies, according to F&S.

It says the imminent entry of Microsoft into the market will spur anti-virus vendors into changing marketing programs and strengthening their channel relationships. Last year, Microsoft entered the enterprise security market with the acquisition of Sybari, which is best known for its Antigen server anti-virus software. Microsoft also recently launched beta versions of new consumer and enterprise anti-virus clients.

Microsoft's enormous marketing and branding power, as well as its lower prices, threaten established vendors and will likely drive down the price of consumer anti-virus products.

"Established vendors should position themselves along their expertise in the security market", Frost & Sullivan research analyst Katie Gotzen said. "In order to retain channel partners, as well as business and private customers, existing players should deploy loyalty marketing. Another option is focusing on growth in areas where Microsoft is not competing, such as security solutions for Linux." ®

Internet Security Threat Report 2014

More from The Register

next story
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
Shellshock: 'Larger scale attack' on its way, warn securo-bods
Not just web servers under threat - though TENS of THOUSANDS have been hit
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Who.is does the Harlem Shake
Blame it on LOLing XSS terroristas
Researchers tell black hats: 'YOU'RE SOOO PREDICTABLE'
Want to register that domain? We're way ahead of you.
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.