Feeds

Ofcom publishes media literacy audit

Noo meejuh

Boost IT visibility and business value

Ofcom has published the results of a survey assessing the extent of media literacy in the UK. It finds that media platforms are seen mainly in 'traditional' terms, with little widespread recognition of their wider digital functions.

Ofcom, as telecommunications regulator, is obliged by the Communications Act of 2003 to promote media literacy in the UK. It defines media literacy as the ability to access, understand and create communications in a variety of contexts.

The survey of 3,244 respondents found that television was the most familiar media platform, with most people being aware of the watershed and how particular channels are funded. But the research shows that TV is still being used in a largely traditional way, with only 30 per cent of those with digital TV having made use of the interactive features.

Seventy-seven percent of respondents had access to digital radio services, but one third were unaware that they could access the services through their digital TV or the internet. Only 27 per cent of all respondents had ever listened to digital radio, but of these, 68 per cent said they now listened to more radio stations.

Most people who used the internet said they did so in order to access information, while almost 75 per cent of internet users used email at least weekly.

Age was found to be a significant indicator of the extent and types of media literacy. Mobile phones were seen to be a pervasive media technology for the 16 to 24 age group, while those aged 65 and over appeared to have significantly lower levels of media literacy than other age groups.

With regard to mobile phones, the 16 to 24 age group was found to be comfortable with the wider functionality of the devices, while older users tended to use them mostly for communication.

According to the research, levels of concern about content vary across platforms, with there being little concern over mobile phone content and more concern over internet content. A sizeable minority of internet users were found not to be confident about blocking viruses or email scams.

Many people, especially the elderly, said they preferred to learn media skills from family and friends or by themselves, rather than in formal groups. The highest area of interest for many people was in learning how to use the internet, the survey said. One third of people said they were interested in learning more about digital platforms and services.

See: The Ofcom report (89-page / 1.2MB PDF)

Copyright © 2006, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.