Feeds

UK monolingualism spurs Amazon shift to Ireland

Another kick in the teeth for Slough

Beginner's guide to SSL certificates

Amazon has decided to relocate its customer service centre to Cork in a bid to take advantage of stronger language skills in Ireland. The workforce in perennial joke-butt Slough doesn't have the necessary polyglotism required to deal with calls from all over Europe, it says.

Headquarters will stay in Slough, but 90 call centre and support staff face relocation. Combined with expansion, the move will create up to 450 jobs on Cork's Airport industrial estate.

European customer services chief Jim Adkins offered the FT a banal explanation for getting the movers in: "As our business has grown, and as we have expanded the categories of products we offer, we need to expand our customer service support as well."

A dearth of French and German speakers is behind the shift to Cork. A 2005 European Commission poll revealed the UK lags behind its near neighbour in language skills, with just 30 per cent of the population able to converse in a second tongue, to the Irish's 41 per cent.

The news can only make things worse for Slough - long regarded as Britain's most depressing place to live and visit. The BBC recently took pity on the wretched setting for The Office by sending a team of "happiness experts" to cheer the place up in its series "Making Slough Happy". For the uninitiated, John Betjemen's poem "Slough" sums up the ambient despair rather eloquently. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.