Feeds

Big six dominate expanding mobile phone market

Get big, get niche or get...

Top 5 reasons to deploy VMware with Tegile

Mobile phone sales totalled 816.6m units in 2005, a 21 per cent increase from 2004. The big six mobile vendors - Nokia, Motorola, Samsung, LG, Sony Ericsson and Siemens - increased their share as a group during the year to control 79.4 per cent of the market at the expense of smaller suppliers, according to market analyst firm Gartner Dataquest.

The big six experienced a steady increase in market share during 2005, with their dominance increasing from 78 per cent in Q1 2005 to 84 per cent in Q4 2005. "As competition continues to drive price pressure in the low-end, and a design and technology 'arms race' in the high-end, the survival of the fittest depends more and more on economies of scales, or very carefully cut-out niche markets," Carolina Milanesi, principal analyst for mobile terminals research at Gartner said.

During the last three months of 2005, more than 235m mobile phone units were sold, the biggest quarter on record since 2001. Demand in emerging markets and falling subscription rates in more developed economies helped boost sales. In more mature markets, such as Western Europe and North America, replacement sales were also a significant growth factor.

Nokia upped its share to 35 per cent in Q4 2005 from 33 per cent in Q4 2004. Motorola consolidated its position in second spot by moving up from 16.3 per cent to 17.8 per cent while Samsung sales were flat at 12.1 per cent (12.2 per cent, Q4 2004). LG (7.2 per cent) and Sony Ericsson (6.9 per cent) both increased their slice of the market. BenQ dropped back from 6.5 per cent in Q4 2004 to 4.7 per cent in Q4 2005.

After a difficult 2004, Nokia rebounded with products such as the 6680, the 8800 and the N70 3G handset to achieve a market share in Europe and Asia that's more than double that of its nearest competitor. Motorola also did well with just under 42m units in Q4 2005, allowing it to retain the number two spot in Western Europe and worldwide, while displacing Samsung from second berth in Asia Pacific.

Samsung remained in the third position in Q4 2005 with sales totalling 28.4m units. For 2005, its market share remained static at 12.7 per cent. This is mainly due to Samsung favouring margins over market share and the decision not to enter the price war in emerging markets.

Closer to home, sales of mobile phones in Western Europe hit 49.1m units in the fourth quarter of 2005 and 164m units in 2005. Many consumers took advantage of Christmas promotions and upgraded their phones to newer, trendier varieties. More info is available in Gartner's report, Market Share: Mobile Terminals, Worldwide, 4Q05 and 2005, which you can get here. ®

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.