Feeds

Big six dominate expanding mobile phone market

Get big, get niche or get...

Beginner's guide to SSL certificates

Mobile phone sales totalled 816.6m units in 2005, a 21 per cent increase from 2004. The big six mobile vendors - Nokia, Motorola, Samsung, LG, Sony Ericsson and Siemens - increased their share as a group during the year to control 79.4 per cent of the market at the expense of smaller suppliers, according to market analyst firm Gartner Dataquest.

The big six experienced a steady increase in market share during 2005, with their dominance increasing from 78 per cent in Q1 2005 to 84 per cent in Q4 2005. "As competition continues to drive price pressure in the low-end, and a design and technology 'arms race' in the high-end, the survival of the fittest depends more and more on economies of scales, or very carefully cut-out niche markets," Carolina Milanesi, principal analyst for mobile terminals research at Gartner said.

During the last three months of 2005, more than 235m mobile phone units were sold, the biggest quarter on record since 2001. Demand in emerging markets and falling subscription rates in more developed economies helped boost sales. In more mature markets, such as Western Europe and North America, replacement sales were also a significant growth factor.

Nokia upped its share to 35 per cent in Q4 2005 from 33 per cent in Q4 2004. Motorola consolidated its position in second spot by moving up from 16.3 per cent to 17.8 per cent while Samsung sales were flat at 12.1 per cent (12.2 per cent, Q4 2004). LG (7.2 per cent) and Sony Ericsson (6.9 per cent) both increased their slice of the market. BenQ dropped back from 6.5 per cent in Q4 2004 to 4.7 per cent in Q4 2005.

After a difficult 2004, Nokia rebounded with products such as the 6680, the 8800 and the N70 3G handset to achieve a market share in Europe and Asia that's more than double that of its nearest competitor. Motorola also did well with just under 42m units in Q4 2005, allowing it to retain the number two spot in Western Europe and worldwide, while displacing Samsung from second berth in Asia Pacific.

Samsung remained in the third position in Q4 2005 with sales totalling 28.4m units. For 2005, its market share remained static at 12.7 per cent. This is mainly due to Samsung favouring margins over market share and the decision not to enter the price war in emerging markets.

Closer to home, sales of mobile phones in Western Europe hit 49.1m units in the fourth quarter of 2005 and 164m units in 2005. Many consumers took advantage of Christmas promotions and upgraded their phones to newer, trendier varieties. More info is available in Gartner's report, Market Share: Mobile Terminals, Worldwide, 4Q05 and 2005, which you can get here. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.