Feeds

Yahoo! Go? Yahoo! No!

If this is the future of mobile data - mobile data doesn't have a future

Security for virtualized datacentres

Review About a year ago, a man I'd never met before showed me pictures of a dramatic episode in his life. These showed him driving his wife to the hospital, where she was about to give birth. There were dozens and dozens of these pictures, and in each one his wife was looking progressively more grumpy.

As you'd be, too, if your waters had broken, and your husband had only one hand on the steering wheel.

He was as proud of this act of obsessive recording as I, a total stranger, was embarrassed.

The man then enthused at length about "emerging technology". Shortly afterwards, I was not surprised to hear that he'd decided to start a new life in California.

The fellow was Christian Lindholm, and the irony of this review is that while he was at Nokia, Christian helped make a hostile technology usable for ordinary people. Mobile phones are indisputably the one technology success story over the last decade, and Lindholm's team developed the Navi-key user interface, which I believe has never been surpassed in terms of grace and simplicity.

Now's he's at Yahoo!, Christian is helping make technology hostile again - something he'd already begun to do with at Nokia, with his work on the Series 60 user interface for Symbian smartphones.

I've been testing Yahoo!'s Go! software for mobile phones for six weeks now, and it's the most presumptuous and irritating piece of software I've ever used. I value some of Yahoo!'s services, and I'm more forgiving of my phone's idiosyncrasies than most people. But Yahoo! Go is a poster child for what happens when scientists or technologists lose sight of the needs of ordinary people. Judged purely on some narrow technical parameters, it's amazing. Judged by how well it fits into a corporate Yahoo! marketing strategy, it fills all the tick boxes. Someone's even created a Yahoo! theme and bundled it in the package.

The problem is much deeper than that, and as a result, everything that made Navi-key a success has been forgotten, or thrown away, in Y!Go.

I don't mean to pick on Christian personally, he's a super fellow. The Y!Go project was underway before he joined Yahoo! as its VP of Global Mobile Products in September. It's much more about what misinforms corporate technology decisions.

There's something about people who, once they get smitten by the idea of a "Hive Mind", often lose their own (usually it's temporary, but sometimes it's not). When the basic philosophical assumptions are misguided, then the plumbing is wrong, and that takes a lot of fixing.

It's this, we'll discover, that's at the core of the problem.

What's wrong with Yahoo! Go?

Christian himself points out in his blog announcing that Y!Go fulfills several criteria: it's a suite that requires just one sign-in; it integrates deeply into the phone, and it provides high-fidelity synchronization.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
You! AT&T! The only thing 'unlimited' about you is your CHEEK, growl feds
Man, we did everything but knock on their doors - carrier
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Watch out, Samsung and Apple: Xiaomi's No 3 in smartphones now
From obscurity to selling 19 million mobes a quarter
Wanna hop carriers with your iPad's Apple SIM? AVOID AT&T
Unless you want your network-swapping tech disabled for good, that is
Brazil greenlights $200m internet cable to Europe in bid to outfox NSA
Only one problem: it won't make the slightest difference. And they know it
Knocking Knox: Samsung DENIES vuln claims, says mysterious blogger is a JOKER
But YES, system does store encryption key on the device
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.