Feeds

Mobile content - it’s not just porn you know

Mainly porn admittedly…

Combat fraud and increase customer satisfaction

3GSM Content on mobiles is what most mobile companies hope and believe will offset falling revenues from voice calls. The great hopes for mobile content are sport, games and what the industry calls "erotica", and you would call porn. So we talked to some content providers at 3GSM about what people are actually consuming now.

Evgeny Kosolapov, general manager at United Fun Traders, which markets mobile content from three Russian companies, said: “The markets are different in western and eastern Europe but the trends are the same. Games are more successful right now because of screen size and the times you use it. A game you play many times but a video you probably only watch once – unless it's erotica.”

Mobilestreams (which floated on AIM this morning) CFO Jitesh Sodha, said: “In terms of what people are actually doing now, music is huge and games are in second place. Graphics and animations and comedy do well too. But I think we will also see different kinds of content – a new medium creates new media.”

But Sodha was less convinced that mobile TV, the “big story” of the show, is ready to roll. Sodha said: “Mobile TV is here but some things need to happen. 3G networks have capacity issues – you can’t have 5m people all watching TV via your network. But consumers definitely want TV on their phones.”

Unfortunately, porn providers were a little coy when approached by The Register. One “adult” content company agreed to talk, but modestly requested anonymity. He stressed that “adult” was more than just porn – violent video games and gambling also get an honourable mention.

He said: “We have to make sure the right people get the content, but what we are doing now is what all operators will have to do to deal with content, not just erotica.”

Our source does not believe regional differences are very strong. He said the difference was operator to operator – “We can sell to one and cross the street to talk to the other and they are not interested – they’re too conservative.”

In terms of the importance of smut in driving the market, our source said: “Look at it historically over the last 200 years – the press, cameras, VHS and even DVDs – a few years ago the only DVDs you could buy were erotica.”

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.