Feeds

Experts issue stark Valentine's Day press release warning

Your business is at risk. Click here now

  • alert
  • submit to reddit

Security for virtualized datacentres

Experts have issued a stark warning alerting news agencies to a potentially life-threatening flood of press releases in which PR agencies desperately seek a link between their client's product and Valentine's Day.

The releases - invariably entitled "Track your cheating wife via GPS this Valentine's Day", or the like - attempt to dupe unsuspecting news editors with promises of plausible surveys. Once the bait is taken, the release quickly packs in as many product plugs as possible before the scam is uncovered and editorial order is restored.

Press Release Filtration Inc CEO Dr Michael Carmichael, a specialist in filtering unwanted press releases from corporate inboxes, said: "A recent survey showed that 23 per cent of news items carried on February 14 were Valentines-related, PR-generated nonsense. This is costing the UK 2.3bn lost column inches of real news per year - equivalent to 23,000 jobs for up-and-coming journalists."

Carmichael added: "Our powerful PRevent software will block Valentine's-related press releases before they even get near an email inbox. Christmas and Easter are also covered as part of the basic package, but for real protection try PRevent Platinum. Last year, its intuitive, self-learning programme successfully intercepted a release ostensibly linked to the Sikh festival of Baisakhi, which was in fact punting 3G mobile content filtering solutions."

The Register editor Joe Fay admitted: "In the last week alone we've had 4,236 press releases related to Valentine's Day. These have to be weeded out by hand, putting an intolerable strain on editorial resources. In the circumstances, I think we would be criminally negligent if not certifiably insane not to rush out and buy PRevent as a matter of the utmost urgency." ®

Related stories

  • Anti-virus firm warns of Valentine's Day email apocalypse
  • Data protection outfit issues chilling Valentine's day data loss threat analysis
  • Valentine's Day: Are you protected against avian flu armageddon?

New hybrid storage solutions

More from The Register

next story
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.