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O2 breathless about music deals

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3GSM O2 is extending its partnership with music label Universal. O2 punters will now get access to 100,000 tracks from Universal's catalogue. They can buy ringtones, video tones, or full length video or sound tracks.

The deal comes a week after O2 announced a tie-up with Virgin radio to produce 'Visual Radio'. Users with radio handsets will get extra information and graphics synchronised to Virgin's radio content.

Users will get a playlist showing the current song, as well as the chance to enter competitions and interact. Extra services like music gossip, news, weather, and traffic information will be added over time. ®

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