AOL has become the latest operator in the UK to offer video on demand (VoD) with the launch of an online movie rental service.

Open to all broadband users and not just AOL subscribers, the AOL Film Downloads service is provided by DVD rental outfit LOVEFiLM. Available from today, AOL is tapping into the library of films from Time Warner, including Harry Potter and Batman.

Prices start at £2.99 a movie, although they are only available to view for up to 24 hours.

AOL UK chief exec Karen Thomson said in a statement: "AOL Film Downloads gives broadband users an on-demand option for their home entertainment, delivering the latest films directly into their homes for a reasonable price."

Last month, pay TV outfit Sky unveiled its VoD service. In the three weeks since its launch more than 52,000 people have signed up to "Sky by broadband" and some 70,000 movies have been downloaded.

Elsewhere, BT is on course to unveil its internet TV service during the summer and recently signed kids favourite Bob the Builder to boost its content. ®