Feeds

BT repackages Fusion batphone for business

Firms need to tick boxes

Boost IT visibility and business value

BT has repackaged its Fusion phone for small businesses. When Fusion was launched last year it was boxed up as a consumer product.

Now, though, BT wants firms with up to ten workers to start signing up for BT Fusion - the phone that works like a mobile when used out of the office, while calls made from the office are routed over a BT broadband connection.

Which is one of the first stumbling points with this service. For firms to buy into Fusion they need to be a BT broadband punters as well. Which suggests that BT's marketing of the product - and how much it can save businesses on the cost of their calls - is geared more to retaining existing BT broadband punters.

With regards to BT's launch offer, firms ordering Fusion before March 31 can get it for £6.25 a month per handset for the first three months, subject to a 24-month contract, with 50 inclusive anytime minutes. After that, the standard line rental of £12.50 kicks in.

Analysts at Ovum, summed up BT Fusion for Business as appealling to small businesses "who are rich enough to subscribe to BT broadband, small enough to be covered by a single hub, sophisticated enough to use a wireless LAN and who make a lot of on-site mobile (voice) calls".

Last week, BT introduced "new simple tariff plans" for its consumer Fusion service. Despite bragging that the tariff changes would give punters the "chance to get even better value from the calls they make from home", the giant telco declined to say how many had signed up to the service so far. ®

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.