Feeds

O2 to launch 'radio with pictures'

Virgin on the ridiculous

Security for virtualized datacentres

O2 has pledged to become the first mobile phone network to bring Nokia's 'visual radio' technology to UK consumers, courtesy of a tie-in with the Virgin Radio station. It's a "completely new kind of radio experience", apparently.

In the early days of television, the new medium was largely considered to be little more than "radio with pictures". Skip forward to the early 21st Century and you might well think the same description applies to visual radio. According to O2, it's all about providing "interactive mobile content" relating to the song or show a user is listening to.

For "interactive mobile content", read 'stuff we can sell to you'. O2 paints it a mobile version of the RDS station information service broadcast by FM radio stations, but below this veneer lurks the commercial world of downloadable songs and ringtones, ticket sales opportunities and other 'premium' content from which O2 takes its £3 a megabyte data-delivery cut. It's part of the cellco's strategy to boost its revenue-per-user figures by increasing data traffic.

The service goes live next month with Virgin as the first station, though others will be added in the near future, O2 said. Punters will need a Nokia handset, of course, with an FM radio receiver to pick up the broadcasts. The "interactive mobile content" is delivered across the cellular network, synchronised with the show currently on air. Suitable phones include Nokia's new N series and older models like the 3230, 3250, 6111, 6230i, 6270, 6280, 7370 and 7710.

Nokia launched visual radio more than two years ago. ®

Security for virtualized datacentres

More from The Register

next story
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.