Feeds

IBM and Freescale really commit to Power

They're not bitter

Intelligent flash storage arrays

Spurned by Apple, IBM and Freescale have stunned the technology world by announcing that PC processor technology has become boring and is a dead end. With that in mind, the pair plan to reinvigorate their partnership around the Power processor architecture.

During a joint press conference, Freescale revealed that it has joined IBM's Power.org organization as a founding member. That's a neat trick, as the Power.org "ecosystem" effort was started by IBM back in 2004. Apparently, it just takes the right amount of co-marketing dollars to shift from laggard to founding member.

In addition, IBM and Freescale said they plan to share a common instruction set across all Power market segments, and plan to be more open with roadmaps and shared marketing efforts. Lastly, the two vendors will zero in on advancing Linux for Power.

These moves back up an ongoing effort to put Power chips in everything from supercomputers to automobiles.

"Innovation is no longer centered around the PC," said John Kelly, SVP of technology at IBM, during the press conference.

Such a statement serves as an obvious jab against Apple and its new chip partner, Intel. IBM and Freescale - a spin-off of Motorola - worked as Apple's chip suppliers until losing the company as a customer last year.

Now, the two companies have pledged not to let Intel take over other parts of the processor market, ranging from high-end servers to game consoles, and the embedded segments where Freescale works to produce hardware for networking kit, industrial equipment, media consoles and cars.

The strong Power architecture has proved troubling to Intel - a point not lost on IBM.

Big Blue has been working hard in recent years to drum up support around Power and have the product adopted in a wide range of markets. It allows customers to build their own, proprietary add-ons to the chip, and also fosters the sharing of technology among Power supporters where applicable.

Kelly said this is a huge difference when compared to Intel, which likes to maintain total control over its popular Pentium and Xeon chips.

IBM and Freescale stressed that the really interesting work in processor design is happening away from the PC, and the two vendors have pledged to attack these "compelling" markets together. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.