Feeds

IBM and Freescale really commit to Power

They're not bitter

Business security measures using SSL

Spurned by Apple, IBM and Freescale have stunned the technology world by announcing that PC processor technology has become boring and is a dead end. With that in mind, the pair plan to reinvigorate their partnership around the Power processor architecture.

During a joint press conference, Freescale revealed that it has joined IBM's Power.org organization as a founding member. That's a neat trick, as the Power.org "ecosystem" effort was started by IBM back in 2004. Apparently, it just takes the right amount of co-marketing dollars to shift from laggard to founding member.

In addition, IBM and Freescale said they plan to share a common instruction set across all Power market segments, and plan to be more open with roadmaps and shared marketing efforts. Lastly, the two vendors will zero in on advancing Linux for Power.

These moves back up an ongoing effort to put Power chips in everything from supercomputers to automobiles.

"Innovation is no longer centered around the PC," said John Kelly, SVP of technology at IBM, during the press conference.

Such a statement serves as an obvious jab against Apple and its new chip partner, Intel. IBM and Freescale - a spin-off of Motorola - worked as Apple's chip suppliers until losing the company as a customer last year.

Now, the two companies have pledged not to let Intel take over other parts of the processor market, ranging from high-end servers to game consoles, and the embedded segments where Freescale works to produce hardware for networking kit, industrial equipment, media consoles and cars.

The strong Power architecture has proved troubling to Intel - a point not lost on IBM.

Big Blue has been working hard in recent years to drum up support around Power and have the product adopted in a wide range of markets. It allows customers to build their own, proprietary add-ons to the chip, and also fosters the sharing of technology among Power supporters where applicable.

Kelly said this is a huge difference when compared to Intel, which likes to maintain total control over its popular Pentium and Xeon chips.

IBM and Freescale stressed that the really interesting work in processor design is happening away from the PC, and the two vendors have pledged to attack these "compelling" markets together. ®

New hybrid storage solutions

More from The Register

next story
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.