Feeds

Big EMC says small is beautiful

Insignia means cheap

Choosing a cloud hosting partner with confidence

EMC, long chided as a bully of the enterprise, wants to make nice with the little guy - as evidenced by its release of a broad portfolio of new products aimed at small to medium sized businesses (SMBs).

SMBs can say "hello" to the Insignia line of software and hardware. These products build on EMC's acquisitions and its expanding low-end hardware line to give customers cheaper networked storage options. The sophisticated Insignia monicker says: "We're smooth. We're gentle. We're anything but the seller of high-end, expensive hardware that large companies have made us out to be."

The Insignia line consists of a basic, low-cost version of the VisualSRM management package, an SMB edition of the eRoom collaboration software, an SMB edition of the RepliStor replication package, and an SMB edition of Storage Administrator for Exchange. But that's not all.

SMBs will also get their hands on a fresh rev of the Retrospect backup and recovery software that EMC acquired in its purchase of Dantz.

Much of this software centers around EMC's existing AX100 low-end storage box that is sold in conjunction with dear, sweet partner Dell.

The products do impress, but will SMB customers buy the pitch?

EMC chief Joe Tucci thinks so.

"Small and medium sized businesses are faced with the same challenges as our enterprise customers – explosive information growth, the need to improve productivity and lower costs, and a requirement for simplicity," he said. "EMC Insignia brings EMC expertise in these areas to a new and adjacent market at appropriate price points."

And the price points run as follows: the CLARiiON AX100/i starts at $5,500, Storage Administrator for Exchange SMB Edition costs $1,995, RepliStor SMB Edition costs $995 per node, VisualSRM SMB Edition starts at $995, eRoom SMB Edition starts at $995 for 10 users, and Retrospect starts at $399.

To help crack the SMB nut, EMC has reached out to VARs and resellers via its Velocity partner program. EMC will offer training, sales support and rebates if you move enough gear. This is the first time EMC has added an SMB element to the Velocity gig.

Charging the low-end market is a no brainer for EMC. It has let rivals own the SMB space, which often proves a nice target during lulls in corporate spending. Just ask IBM. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
Turnbull should spare us all airline-magazine-grade cloud hype
Box-hugger is not a dirty word, Minister. Box-huggers make the cloud WORK
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.