Feeds

Wanadoo 8 Meg ad slap expected

Ads cleared beforehand, however...

Top three mobile application threats

Wanadoo UK is to be slapped for plugging its 8Mb service broadband on TV - even though the ads were checked beforehand by advertising experts.

Last week, El Reg reported how Wanadoo UK is facing a dressing down after the Advertising Standards Authority (ASA) received more than half a dozen complaints, including three from rival ISPs (BT, Bulldog and Tiscali), about ads for its 8Mb service.

The complaints focused on claims about the speed of the service and its availability in the UK.

Now, El Reg has learned the ads - which plugged Wanadoo's "up to 8Mb" service - were given the green light by the Broadcast Advertising Clearance Centre (BACC), a specialist group responsible for clearing scripts of TV ads before they are broadcast.

Despite receiving the all clear, the Advertising Standards Authority (ASA) is expected to uphold four out of five complaints against Wanadoo when it publishes the results of its investigation next week.

The ASA is expected to say that all ads for high speed net access should describe broadband speeds as being "up to" because maximum line speeds promoted are not universally available.

In the case of Wanadoo, the ASA was unhappy that the availability of Wanadoo's 8Mb service was restricted to under five per cent of the UK population - or just the 113 or so exchanges Wanadoo had managed to unbundle at the time.

As a result, the ASA is expected to say that it does not consider the use of "up to" or the [accompanying] onscreen text as an "adequate indication that the service was available to such a limited number of people at the time that it was first advertised or that it would not be available to a large number of people for some time".

The ASA is expected to issue its full ruling on the complaints next week. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.