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Kingston signs Avnet

Deal to push ValueRAM and Flash to system builders

globalisation

Kingston Technology has added Avnet Computing Components Europe (ACCE) to its team of EMEA distributors. ACCE will focus on Kingston's ValueRAM and Flash memory products, pitching them to VARs, system builders and PC manufacturers.

Kingston head of European sales and marketing Thomas Marschner said the deal would allow the two partners "to take advantage of new opportunities within the growing System Builder and AMD markets across Europe, the Middle East and Africa".

ACCE is the PC components division of the broader enterprise and embedded technology distributor Avnet Technology Solutions, itself part of US-based Avnet inc. ®

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