Feeds

Chris Deering looks back at Sony

Ex-Sony exec dodges PS paternity test

The Essential Guide to IT Transformation

Deering stresses that he's giving "no Sony views but personally ideas moving sideways out-of-the-box."(sic)

"As Sony's portfolio of businesses diversifies, then Sony might move toward services in order to be more efficient in terms of capital employed," he began. "They have their ups and downs, but..."

Deering clearly thinks Sir Howard Stringer, the recently appointed new honcho at Sony worldwide - the first non-Japanese leader Sony has ever had - is going to be a big success. "He's bringing in new ideas and new engineers are coming along.

"Of course the major trend-line seems to be moving from devices to services, particularly as chips become cheaper and more available. Bandwidth is increasing in both wireless and fixed-line so the pipelines are growing fast. I don't think I invented these truths and anybody can see that anything that can go wireless, will."

Sony has over the last 20 years moved aggressively into the content arena with Sony/BMG Music, Sony Pictures and surprisingly even has a Sony Bank, Sony Assurance and Sony Life divisions.

"Sony is an entertainment concern like a Viacom or Disney without the devices," he says, alluding to the increasing Sony content focus."

He says: "iTunes won't play on Windows devices and Sony songs won't work on iPods, so we launched Sony Connect which is, as are the others, more track-based and less album-based sales of music."

How much autonomy did Deering have from the Tokyo executives at Sony?

"Tokyo let us run and expand the business while giving us the resources to do it. We had a good amount of self-determination. SCE was set-up to be a JV between Sony Music and Sony Electronics, so generally the type of response I would get from them was 'Please get on with it - we're busy!'

"Japan was kind of the Hollywood of games, and particularly game devices, though the command and control within the electronics industry is traditionally much stronger."

Why hasn't Deering started his own business?

"Because I like things that make a big impact - like millions of people using the Gillette product, and the same at Atari. I'm not sure I could have built a company with that kind of impact. But who wouldn't have wanted to start eBay or Google?"

Now that he's retired, does Deering think he'll take the entrepreneurial plunge?

"If I do," he said, "it'll be around a concept where application software helps you find what you want - I call it 'concierge'.

"If Google's a 'librarian' whom you ask for a particular book title, then concierge is a librarian who discriminates and makes selections for you based on learning what you like. So, everybody's around the dining-room table snacking - and more and more we're snacking on digital content. The 'entertainment concierge' comes to you, on your mobile or whatever, and says 'there's a live event going on right now that you're gonna love'." ®

Bill Robinson may be reached at: bill@relentlessmarketing.com

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.