Feeds

Chris Deering looks back at Sony

Ex-Sony exec dodges PS paternity test

Internet Security Threat Report 2014

Deering stresses that he's giving "no Sony views but personally ideas moving sideways out-of-the-box."(sic)

"As Sony's portfolio of businesses diversifies, then Sony might move toward services in order to be more efficient in terms of capital employed," he began. "They have their ups and downs, but..."

Deering clearly thinks Sir Howard Stringer, the recently appointed new honcho at Sony worldwide - the first non-Japanese leader Sony has ever had - is going to be a big success. "He's bringing in new ideas and new engineers are coming along.

"Of course the major trend-line seems to be moving from devices to services, particularly as chips become cheaper and more available. Bandwidth is increasing in both wireless and fixed-line so the pipelines are growing fast. I don't think I invented these truths and anybody can see that anything that can go wireless, will."

Sony has over the last 20 years moved aggressively into the content arena with Sony/BMG Music, Sony Pictures and surprisingly even has a Sony Bank, Sony Assurance and Sony Life divisions.

"Sony is an entertainment concern like a Viacom or Disney without the devices," he says, alluding to the increasing Sony content focus."

He says: "iTunes won't play on Windows devices and Sony songs won't work on iPods, so we launched Sony Connect which is, as are the others, more track-based and less album-based sales of music."

How much autonomy did Deering have from the Tokyo executives at Sony?

"Tokyo let us run and expand the business while giving us the resources to do it. We had a good amount of self-determination. SCE was set-up to be a JV between Sony Music and Sony Electronics, so generally the type of response I would get from them was 'Please get on with it - we're busy!'

"Japan was kind of the Hollywood of games, and particularly game devices, though the command and control within the electronics industry is traditionally much stronger."

Why hasn't Deering started his own business?

"Because I like things that make a big impact - like millions of people using the Gillette product, and the same at Atari. I'm not sure I could have built a company with that kind of impact. But who wouldn't have wanted to start eBay or Google?"

Now that he's retired, does Deering think he'll take the entrepreneurial plunge?

"If I do," he said, "it'll be around a concept where application software helps you find what you want - I call it 'concierge'.

"If Google's a 'librarian' whom you ask for a particular book title, then concierge is a librarian who discriminates and makes selections for you based on learning what you like. So, everybody's around the dining-room table snacking - and more and more we're snacking on digital content. The 'entertainment concierge' comes to you, on your mobile or whatever, and says 'there's a live event going on right now that you're gonna love'." ®

Bill Robinson may be reached at: bill@relentlessmarketing.com

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.