Feeds

Apple to 'drop 1GB iPod Shuffle'

Red 1GB Nano on the way?

Securing Web Applications Made Simple and Scalable

Apple's failure to match pre-Macworld speculation and announce a revised iPod Shuffle could have sounded the screen-less music player's death knell. Its replacement, suggests UBS Investment Research analyst Ben Reitzes, will be a 1GB iPod Nano.

Suggestions that Apple is pondering a 1GB Nano were made in December 2005 as 1GB Shuffles became as hard for pre-Christmas buyers to lay their hands on than rocking-horse dung. A note on Apple's website saying the device wouldn't be back in stock until mid-January 2006 indicated to many observers that either the mooted redesign was in the works - or it was for the chop.

Well, it's back, available in its original form and ready to ship in 24 hours, says Apple. However, according to Reitzes, cited by AppleInsider, Apple is "getting set to 'end of life' the Shuffle".

Will a 1GB Nano replace it? That depends on how the lack of 1GB Shuffles played out, we suspect. If it drove buyers to choose the more expensive 2GB Nano instead, there's little need to fill out the line with a, say, $150 1GB Nano. If buyers took the cheaper option, then it may well make sense to launch something only slightly more expensive than the $129 1GB Shuffle but with the clear benefits of a screen and the classic iPod look, something like a 1GB Nano.

There's actually room for both. The gap between the $199 Apple wants for the 2GB Nano and the price of the 1GB Shuffle is calling out to be filled with a higher capacity Shuffle or a lower capacity Nano, ideally the latter. Inventory management difficulties apart, it makes sense to bring the ranges closer together to attract buyers who feel a screen is essential but don't want to pay $199 for it.

Perhaps Apple will use the opportunity to cash in on claims it's preparing a red iPod - made by U2's Bono, allegedly - to raise awareness of Aids in Africa... Imagine it, a 1GB, 'limited edition' red Nano. How will that fly off the shelves? ®

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.