Feeds

Apple to 'drop 1GB iPod Shuffle'

Red 1GB Nano on the way?

Top 5 reasons to deploy VMware with Tegile

Apple's failure to match pre-Macworld speculation and announce a revised iPod Shuffle could have sounded the screen-less music player's death knell. Its replacement, suggests UBS Investment Research analyst Ben Reitzes, will be a 1GB iPod Nano.

Suggestions that Apple is pondering a 1GB Nano were made in December 2005 as 1GB Shuffles became as hard for pre-Christmas buyers to lay their hands on than rocking-horse dung. A note on Apple's website saying the device wouldn't be back in stock until mid-January 2006 indicated to many observers that either the mooted redesign was in the works - or it was for the chop.

Well, it's back, available in its original form and ready to ship in 24 hours, says Apple. However, according to Reitzes, cited by AppleInsider, Apple is "getting set to 'end of life' the Shuffle".

Will a 1GB Nano replace it? That depends on how the lack of 1GB Shuffles played out, we suspect. If it drove buyers to choose the more expensive 2GB Nano instead, there's little need to fill out the line with a, say, $150 1GB Nano. If buyers took the cheaper option, then it may well make sense to launch something only slightly more expensive than the $129 1GB Shuffle but with the clear benefits of a screen and the classic iPod look, something like a 1GB Nano.

There's actually room for both. The gap between the $199 Apple wants for the 2GB Nano and the price of the 1GB Shuffle is calling out to be filled with a higher capacity Shuffle or a lower capacity Nano, ideally the latter. Inventory management difficulties apart, it makes sense to bring the ranges closer together to attract buyers who feel a screen is essential but don't want to pay $199 for it.

Perhaps Apple will use the opportunity to cash in on claims it's preparing a red iPod - made by U2's Bono, allegedly - to raise awareness of Aids in Africa... Imagine it, a 1GB, 'limited edition' red Nano. How will that fly off the shelves? ®

Security for virtualized datacentres

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD TO DIE, and this is WHY
Apple, er, couldn’t get parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.