Feeds

Wanadoo faces ad slap over 8MB service

Rival ISPs lead complaints

Gartner critical capabilities for enterprise endpoint backup

Wanadoo UK is facing a slap from the advertising watchdog over ads for its 8MB broadband service.

The Advertising Standards Authority (ASA) has received more than half a dozen complaints including three from rival ISPs (BT, Bulldog and Tiscali) as well as those from members of the public.

Although the exact details of the complaints have yet to be revealed, El Reg understands that they centre on claims about the speed of the service and its availability in the UK.

While Wanadoo UK has been advertising its 8MB service widely, it is only currently available in a limited number of areas where the ISP has invested in local loop unbundling.

A spokesman for Wanadoo UK confirmed that the ASA "is currently investigating our up to 8MB TV and press advertising", and that it would "comply with any recommendations" made by the ASA.

The full ruling by the ad watchdog, which is expected to uphold four out of five complaints, should be published within the next week or so. ®

Boost IT visibility and business value

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.