Reg readers have been quick to rubbish 3 UK's claim that its "free call" offer is a "revolutionary" scheme.

Earlier today we reported how 3 is to introduced a new PAYG service - called "WePay" - which sees punters rack up cash credits each time someone calls or texts them, which can then be redeemed each time they buy a new top-up voucher.

The 3G operator - which has some 3.2m punters in the UK - went on to describe WePay as a "revolutionary concept".

But is it? According to emails we've received so far, it ain't revolutionary at all.

So far we've had reports from readers that cellcos have run similar schemes in Portugal and Sweden. But our favourite comes from a reader in Romania.

"Something similar was offered by [major cellco] here, in Romania, for a student-oriented service. What happened was that students signed up for the service and then put up classified ads offering non-existent apartments, cars or other merchandise at too-good-to-be-true prices, asking to be called on their mobiles. As far as I know, [major cellco] had to withdraw the offer."

Ho hum. ®