Feeds

3 in 'free' calls giveaway

WePay, TheyPay, EitherWay, SomeonePays

Remote control for virtualized desktops

The creative boutique at 3 has been working overtime developing a cunning plan to get people to stay with the 3G phone outfit.

Its "revolutionary concept" - their words, not ours - is to pay punters for receiving calls and texts.

The new pay-as-you-go price service from 3 - called "WePay" - sees punters rack up cash credits each time someone calls or texts them, which can then be redeemed each time they buy a new top-up voucher.

According to the blurb, when a punter receives a five-minute call, they earn enough credit to send two texts, or send a picture message, or watch the highlights from two episodes of Corrie.

However, the firm rejected any suggestion that those making the inbound calls were effectively subsidising the offer. Instead, 3 insisted WePay is all about rewarding customer loyalty going on to explain that WePay is "the next development in 3's mission to bring better value to UK mobile users" describing the pre-pay market as "notoriously complicated with a plethora of tariffs and special offers".

Said Graeme Oxby, 3's marketing director: "It pays to be popular. Anyone who regularly receives calls and texts could end up much better off by moving to 3. You pick up, we pay up; it's as simple as that." The WePay service from 3 - which is owned by Hutchison Whampoa and has 3.2m punters in the UK - becomes available from February 1.

Earlier this week El Reg reported how iMovo is in the final stages of testing a service that offers mobile phone users the chance to send text messages for free in return for viewing ads on their phones.

The service is due to be unveiled later this month although exactly how many free texts people will receive depends entirely on how many advertisers are prepared to give away. ®

Internet Security Threat Report 2014

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.