Feeds

MS spends large to appear small

It's counter-intuitive, man...

Choosing a cloud hosting partner with confidence

Microsoft is spending $120m to persuade the world it is not a big American company. The new advertising will be more tightly tied to local markets and will enhance the work Microsoft is doing in education and security.

Group advertising manager Mike Lucero told the Seattle Post Intelligencer: "We are often perceived as a huge American company. We wanted to be very specific about what we were doing in each country in education, innovation, economic opportunity and security."

The internet, print and TV ads will be run by McCann Erickson and are an extension of Microsoft's "realising potential" ads.

Broadcast ads, one including a voiceover from Fargo actor William H Macy, have already started showing in some US regions and will be appearing during large events such as the Winter Olympics and the Academy Awards.

For a company that is supposedly "all marketing and no technology", Microsoft produces some rather strange adverts. Its current broadcast adverts include lots of children and squiggles, while the print adverts include lots of grown-ups with dinosaur heads.

More from the Seattle PI here. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
Torvalds CONFESSES: 'I'm pretty good at alienating devs'
Admits to 'a metric ****load' of mistakes during work with Linux collaborators
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.