Carphone does music download deal

Pre-pay cards...

Carphone Warehouse has signed up Ki Bi Mobile Technologies to provide mobile music content cards.

CPW will sell three versions of the singing scratchcard at between £2.99 and £4.99. One will offer content from the Pussycat Dolls and two others will provide generic urban and indie music, ringtones and wallpaper.

The cards have six buttons on them. To use the card you dial a number and then push the relevant button on the card. This will play a soundclip which will allow you to download the relevant ringtone or song.

The initial deal covers "selected Carphone Warehouse stores", before a hoped-for company-wide rollout.

Israeli firm Ki Bi has done previous deals with Orange UK and Phones4U. Emblaze is a major investor in the firm.

Research released today by Frost & Sullivan predicts the European mobile music market is set for rapid growth. Researchers estimate mobile music was worth €1.56bn in 2004 and that this will grow to €7.85bn in 2011. Frost & Sullivan say operators are already starting to target older customers with sales of "patriotic tunes and songs, gospels/hymns and classical mobile music". ®

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